負擔得起的奢華 翹課也要來買UNIQLO - 外套

By Zanna
at 2010-10-07T16:29
at 2010-10-07T16:29
Table of Contents
http://www.8news.com.tw/archives/7122 (圖文版)
負擔得起的奢華 翹課也要來買UNIQLO
什麼樣的排隊人潮會像日前江蕙演唱會一樣那麼多人?不要懷疑看到的人山人海,就是
今天7日開幕的統一阪急百貨下的UNIQLO,擠滿了大批翹課的年輕族群,連台北市長郝龍
斌在開幕致詞時表示,今天如果有空就會來買499元的牛仔褲。
怎麼排都排不完
記者也在現場見識到人潮洶湧,從一旁的信義誠品,一直繞來繞去,繞到對面的阪急門
口後,往前排到忠孝東路5段的大門口,再右轉依序排至B1,而B1裡面還是擠滿人群,截
稿至3點,外頭人數還是沒有消耗完,估計約有5千人來搶購超值商品。
1號民眾半夜12點排隊
雖然UNIQLO沒有針對「前幾名」排隊民眾贈送來店禮,不過這位拿到號碼牌1號念台大
的學校,竟然是半夜12點就來排隊,他表示已經呈現半睡半醒的狀態來排隊,直到3點多
,才有第2批人過來排隊,「想買牛仔褲和羽絨外套」。記者也跟隨他前進400坪的UNIQLO
,最後買了2件羽絨外套和同款色褲數件,可說是心滿意足的回去。
一腳踢開貴婦百貨 民眾選擇更多
業者表示,人潮真的太多,只能依序分批讓民眾進去購買,一次試衣也只能試5件衣服
,就得重新排更衣室的隊伍。再來看到如同量販店一樣有20多台收銀機,可以應付結帳人
潮,經記者計算下,大約5分鐘內就可以結帳完畢,速度算是相當快。UNIQLO也提供30天
退換貨服務,讓競爭對手更是繃緊神經作戰。
對照貴婦百貨冷清清的景象,UNIQLO的人潮始終沒有停止的跡象,那衣服會不會賣完阿
,業者又再透露,除了特價商品賣完就沒了,其餘商品保證1個月內不缺貨,對於想省荷
包、愛逛街但又不想人擠人的民眾,可以拋棄「貴婦百貨」,來到該處購買。
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